Work

With 10+ years of experience in cross-platform marketing, content strategy, and event management, I work with teams to connect diverse resources, create dynamic assets, and deliver memorable promotions and programming.

In a constantly shifting media environment, storytelling can take many forms. I thrive on determining the key messages of a story and the best medium/media in which to share it. Video, audio, photography, writing, graphic design, and experience design have all provided engaging vehicles for my previous work.

Through specialized events, classes, and presentations, I’ve helped organizations effectively provide a window into their brand and goals. I’ve put together workshops focused on sensory analysis, food and beverage pairings, photography, writing, video production, and folkways. For civic and academic environments, I’ve guest lectured on topics ranging from urban design, historic preservation, and community revitalization to career planning, public art, and international travel.

Check out several project examples below.

Autumn Olive Farms Super Gr8 Film

Autumn Olive Farms is an original film that was written, directed, and filmed by Nicole Martorana. The film features the story behind Autumn Olive Farms, a family farm located near Waynesboro, Virginia that specializes in heritage breed Ossabow Island and Berkshire pigs, as well as South African Boer Bok goats. Shot on Super 8 film […]

Victory on the Homefront

This short video and accompanying article profile the impacts of school and community gardens on providing food access and education. Both pieces were created by Nicole Martorana for Food First/Institute for Food & Development Policy in Oakland, California. Nicole managed the concept development, interviewing, videography, and post-production. Due to equipment constraints, GoProHero4 (video) and iMovie […]

National Food Day Farm-to-Table Breakfast

The above interview premiered as a part of WSVA 550 AM’s Spotlight on Valley Agriculture and featured an interview with me about the National Food Day Farm-to-Table Breakfast 2013 and related promotions. The Third Annual Downtown Harrisonburg Farm-to-Table Breakfast was held on Thursday, October 24 at Clementine in Harrisonburg, VA from 7:00 to 8:00 AM […]

Swanky Swine Luncheon & Farm Tour

The Swanky Swine Lunch & Farm Tour was developed in partnership with Autumn Olive Farms, Blue Bee Cider, and Real Richmond Food Tours for the Fire, Flour & Fork Festival. The event featured a field trip from Richmond to the award-winning Autumn Olive Farms in Waynesboro, Virginia. Along the journey, guests learned about the historic […]

SELAM (Study English Language in America)

Operating under the Intensive English Program at Eastern Mennonite University (Harrisonburg, VA),  the SELAM program aimed at enhancing the exchange experience of international college and high school students through cross-cultural activities, workshops, and field trips. As the Activities Coordinator, I planned and led interactive programming and educational initiatives for a group of 20 international high […]

Downtown Harrisonburg: Past, Present, Future

“Downtown Harrisonburg: Past, Present, Future” was produced as a companion video for Harrisonburg Downtown Renaissance‘s (HDR) application for National Main Street‘s Great American Main Street Awards 2013. The video concept and creative brief were produced by Nicole Martorana, with input from HDR staff. The video was produced by DIGICO Shoot | Post | Design. Read […]

Cider Academy

As the Cider Storyteller at Blue Bee Cider, I have directed the launch and programming for the Cider Academy since January 2017. The goal of this program is to help consumers explore the world of artisanal cidermaking. Classes and workshops focus on agriculture/environment, cidermaking, history/culture, and tasting/sensory analysis. Topics include comparative cider tastings, chef dinners, […]

Downtown Film Series

As the Director of Promotions for Harrisonburg Downtown Renaissance, I created a three-part film series to expand event programming in the community and further enhance downtown Harrisonburg’s designation as the first Arts & Cultural District in Virginia. Each evening featured a distinct theme and was held in conjunction with monthly First Fridays programming. Local food […]

Bristol Food Connections Festival Programming

Bristol Food Connections is an annual gathering of food producers, retailers, chefs, and community organizations focused on bringing food education, awareness, and collaboration to the public through a festival of workshops, dinners, multimedia presentations, discussions, exhibits, and more. As the Sponsorship Media Coordinator for the 2015 festival, I coordinated producer stories; press outreach for local, […]

Real Richmond Food Tours

As the Business & Marketing Manager for Real Richmond Food Tours, I helped enhance the local tourism industry through organizing and leading walking food tours in the city’s diverse neighborhoods. Tours focused on experiential learning and engagement with local businesses, while integrating culinary culture, history, public art, and urban design. Back to Work.